Virtual, hybrid and in-person events: planning and execution
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 21.02.2024.
- Module identifier
22B1782
- Module level
Bachelor
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
only summerterm
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Hours of workload Type of teaching Media implementation Concretization 35 Lecture Presence - 10 Learning in groups / Coaching of groups Presence or online - Lecturer independent learning Hours of workload Type of teaching Media implementation Concretization 25 Preparation/follow-up for course work - 25 Work in small groups - 25 Study of literature - 30 Exam preparation -
- Graded examination
- Presentation or
- Project Report, written or
- Portfolio exam
- Literature
Arcodia, Charles (Hrsg.), The Routledge Handbook of Business Events, Routledge, London, 2022
Chodor, Ben; Cyranski, Gabriella; Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience; Wiley; 2020
Ebner, M.: Sicherheit in der Veranstaltungstechnik: Checklisten, Rechtsgrundlagen, Gef?hrdungsbeurteilung mit Zugang zu digitalen Checkliste, Beuth, 2015
G?rne, T.: Tontechnik: H?ren, Schallwandler, Impulsantwort und Faltung, digitale Signale, Mehrkanaltechnik, tontechnische Praxis, Hanser, 4. Auflage, 2014
Gr?sel, B.: Bühnentechnik: Mechanische Einrichtungen, DE Gruyter, Oldenbourg, 5. Auflage, 2015
Hudson, Simon; Hudson, Louise; Marketing for Tourism, Hospitality & Events: A Global & Digital SAGE Publications Ltd; 2017
Knoll, Thorsten, 凤凰体育 4.0: Konferenzen, Messen und Events im digitalen Wandel, Springer Gabler, 2017
Lee, Seungwon; Boshnakovapold, Dessislava; The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation; Apple Academic Press; 2016
Luppold, Stefan; Himmel, Wolfgang; Frank Hans-Jürgen; Berührende Online-凤凰体育: So gelingen digitale Events mit emotionaler Wirkung, Springer Gabler, 2021
Mueller, J.: Handbuch der Lichttechnik: Das Kompendium für den Praktiker. Know-How für Film, Fernsehen, Theater, 凤凰体育 und Events, PPV Medien, 5. Auflage, 2014
Syhre, Holger; Luppold, Stefan; Event-Technik: Technisches Basiswissen für erfolgreiche 凤凰体育; Springer Gabler 2017
- Applicability in study programs
- Business Law (Bachelor)
- Business Law, LL.B.
- International Business and Management
- International Business and Management, B.A.
- Public Management
- Public Management, B.A.
- Business Administration and Management
- Business Administration and Management, B.A.
- Person responsible for the module
- Werner, Kim
- Teachers
- Werner, Kim