Virtual, hybrid and in-person events: planning and execution

22B1783

Bachelor

English

5.0

only summerterm

1 semester

This module introduces students to the planning and implementation of digital, hybrid and in person events. It provides an overview of various event technology tools and how to use them. The focus is on all technical services for the preparation, implementation and follow-up of events in the business event industry as well as the accompanying digital communication.

1. planning and conceptualisation of events and the required event technology.

2. use of the Internet and social media in connection with events

3. video and projection technology

4. lighting and lighting design (basic lighting, lighting direction, color selection)

5. sound as a carrier of speech, singing and music as well as sound design

6. digital communication platforms

7. flying constructions, rigging and stage construction 

8. exhibition stand construction and exhibition technology

9. security at events 

10. procurement management for event technology

11. sustainable event technology

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Presentation or
• Project Report, written or
• Portfolio exam

The portfolio exam covers 100 points and consists of a presentation (PR) and a written project report (PSC). Each element is weighted with 50 points.

Presentation: approx. 10-15 minutes
Written project report: approx. 15-20 pages
The requirements are specified in the respective lectures.

none

Students are familiar with the most important event technologies and are proficient in the use and selection of appropriate technologies according to the specific requirements of digital, hybrid and analog events, particularly in the business event industry. They are also familiar with conference platforms, software, internet services and security requirements for event technology. They can plan and procure appropriate services in the required quality and select suitable service providers.

Students deal with the costs and target group-specific requirements as well as with environmental-economic aspects of sustainable event technology in order to conserve resources and reduce operating costs. Knowledge is understood as available stock of knowledge, cumulatively-qualitatively extended, specialized-qualitatively deepened and critically-reflexively questioned.

Students are able to apply and reflect on their knowledge. They are able to research current scientific findings and apply them in a practical project. They are thus able to develop coordinated, professionally sound concepts for events. Students have presentation skills and can present concepts in a well-structured media form. Students can identify technical problems and work out solutions.

The students can transfer and apply the acquired knowledge to other problems and applications. In practical examples, the transfer to real application fields is tested and independently implemented by the students. Students will be able to apply knowledge and understanding to activities in their future career field and develop or refine solutions to problems in their area of expertise.

Digital and hybrid events in particular have experienced a strong upswing in recent years. Scientific investigation of this field of the event industry is just beginning. The topic is therefore to be considered very innovative.

The students come into contact with external technical experts as part of the module. They develop scientifically sound concepts for digital, hybrid and real events and present these to practice partners. The students formulate professional and factual solutions to problems within their actions and are able to justify them in discourse with representatives of the subject area as well as with people from outside the subject area using theoretically and methodically sound argumentation. In doing so, they reflect and take into account different perspectives and interests of other participants.

This is a typical field of action of applied science. Concrete solutions to problems are to be developed on the basis of a solid scientific foundation and scientific methods of analysis. Students develop a professional self-image that is oriented towards goals and standards of professional action in predominantly non-scientific professional fields. They are able to assess their own abilities, autonomously reflect on factual design and decision-making freedoms and use these under guidance and critically reflect on their professional actions in relation to societal expectations and consequences.

Together with the modules "Grundlagen des Veranstaltungsmanagements" (or "Principles of Event Management"), ?Veranstaltungsmanagement in der Praxis" (or "Applied Event Management"), ?Veranstaltungsrecht“, "The International Event Market" and "Eventgestaltung: Dramaturgie, Inszenierung und Storytelling" (or "Event design and storytelling"), this module forms the specialisation (Vertiefung) Event Management in the degree programmes listed below.

• Business Law, LL.B.

• International Business and Management, B.A.

• Public Management, B.A.

• Business Administration and Management, B.A.

• Werner, Kim

• Werner, Kim