Value Chain Management

Faculty of Business Management and Social Sciences

Version 11.0 of 10/12/2017

22M0905

Value Chain Management

International Business and Management (Master) (M.A.)

4

The target of this module is to develop a better understanding of value creation and the management of operations in (global) value chains. Therefore, an understanding of the basic principles of value and (global) value chains and the underlying supply chain performance (efficiency versus agility) will be developed. Students will be able to align a value chain strategy to their customers’ needs and their overall business strategy and they learn about the pros and cons of Value Chain concepts to discuss appropriate structures and systems in an adequate way. Last but not least they get to know to methods and best practices to most effectively / efficiently design and distribute goods and services.

1. Introduction
2. Definition and Approaches to Value Chain Management: SCM, Value + Value Chains
3. Group Studies: What is the right Value Chain for your Product?
4. How to match Supply and Demand: RE
5. Matching the numbers: the need for inventory, Inventory management
6. Group Studies: The hidden effects of inventory
7. How to cope with uncertainty?Agile Supply Chains
8. Group Studies: Forecasting and Agility in Value Chains
9. Efficiency driven Supply Chains
10. Group Studies: Analyzing the Toyota Production System
11. Sustainability in Value Chains
12. Group Studies: Sustainable Value Chain Analysis
13. Review and poster presentations

Knowledge Broadening
The students know the basics of Value Chain Management and they understand the connections between the relevant economic functions.
Knowledge Deepening
The students have the capability to understand the potentials of efficient Value Chains and to define the contribution of Value Chain Management to the company success.
Instrumental Skills and Competences
The students have acquired the basic methods for designing the Value Chain and can apply these methods in the particular context.
Communicative Skills and Competences
The students can identify the pros and cons in the configuration and operation of Value Chains and can argue appropriate structures and optimizations in an adequate way.
Systemic Skills and Competences
The students have the capability to integrate the Value Chain into the context of Business Management in international Supply Chains and are able to analyze the relationship to business partners.

ecture, presentation, group studies

none

O'Shea, Miriam

• O'Shea, Miriam
• Freye, Diethardt
• Schüller, Michael
• Bruns-Vietor, Sabine
• Jacob, Axel

5

Basic readings:

[1] Sabri E H, Shaikh S N: Lean and Agile Value Chain Management - A Guide to the next Level of Improvement, J. Ross Publishing, Fort Lauderdale, 2010

[2] Porter M E (1985) Competitive advantage: Creating and sustaining superior performance, Free Press, New York

[3] Fearne A et al.: Sustainable value chain analysis: a case study of South Australian wine, 2009

[4] Quayle M (2006) Purchasing and Supply Chain Management

Articles & Cases:

Fisher M L: What Is the Right Supply Chain for Your Product, Harvard Business Review, March/April 1997, p.105-116

Callioni G et al.: Inventory-Driven Cost, Harvard Business Review, March 2005, p.1-8 Raman A, Fisher M L: Supply Chain Management at World Co., Ltd., Harvard Business School Publishing, November 2001, p.1-21

Spear S, Bowen H K: Decoding the DNA of the Toyota Production System, Harvard Business Review, 1999, p.95-106

Zhelyazkov G: Agile Supply Chain: Zara's case study analysis, Strathclyde University Glasgow

• Two-Hour Written Examination
• Viva Voce
• Homework / Assignment
• Oral Presentation / Seminar Paper

none

1 Term

Only Winter Term

English