Strategic Business Management

44B0401

Bachelor

German

5.0

only summer term

1 semester

Corporate management is characterised by the objective of aligning and developing the company within the existing market environment and other framework conditions in such a way that it can compete successfully in the long term. In particular, this requires a wide range of strategic and cross-divisional decisions by the company management. In addition to the selection of sustainable strategies based on the results of analyses and evaluations, this includes above all efficient financing and collateralisation. In primary agricultural production, debt financing is predominant. This is the subject of the module, alongside the concept of strategic management.

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Written examination or
• oral exam

The standard form of examination is the written examination (alternative form of examination may be chosen by the examiner and then announced at the beginning of the course)

written examination, 2 hours

no one

Students who have successfully completed this module have a broad knowledge of the method of the concept of strategic management and are familiar with fundamental aspects of strategy development and implementation in the context of managing agricultural enterprises. They have basic knowledge of issues of corporate financing, collateralisation and their evaluation based on different case situations. They have basic knowledge of methods for evaluating and reviewing growth strategies and improving the profitability of business units. They will be familiar with forms of debt financing and collateralisation and will be able to assess their advantages and disadvantages in given situations.

You will be able to apply the concept of strategic management to agricultural enterprises. They know the tasks involved in handing over a farm and can plan and prepare them. You will be able to carry out various calculations on the economic viability of external financing in agricultural businesses and critically evaluate them.

Graduates reflect on the epistemologically justified correctness of professional and practice-relevant statements in a situation-related manner. These are viewed in relation to the complex context and critically weighed against each other. Problems are solved with professional plausibility against the background of possible connections.

Cooperative competence, utilisation of knowledge and transfer competence
You can apply the above skills to companies in the agricultural and horticultural sector.

None, because it's about the basic knowledge.

Communication skills
They can present and discuss the results of analyses and strategies as well as suitable forms of financing in small groups and present a short presentation including a critical evaluation of forms of financing and collateral.

Scientific expertise and self-image
They can apply methods of strategic management in relation to issues in the development of agricultural enterprises and evaluate forms of financing.

The module is an essential prerequisite for managing an agricultural business, taking on other management tasks in companies in the sector, working in consulting or in the banking sector. In addition, attendance of the Sustainable Management module (Prof. Dr Matthias Kussin and Prof. Dr Karin Schnitker) is recommended. The modules with Prof Dr Recke, Business Administration 1 and 2 are also well suited. 

Furthermore, attending this module is a good basic requirement for further modules such as "Entrepreneurship and Finance" (Prof. Dr Karin Schnitker) in order to found a company or to strategically diversify your own company. This is where the practical implementation begins. This is why the module "Project Innovation Management and Future Skills" (Prof. Dr Karin Schnitker and Prof. Dr Sabine Bornkessel) is also well suited, as its content focuses on the development and implementation of innovations in practice and is interdisciplinary in nature.

• Agricultural Technologies B.Sc. (01.09.2025)

• Managing Sustainable Food Systems B.Sc. (01.09.2025)

• Agriculture B.Sc. (01.09.2025)

• Schnitker, Karin

• Schnitker, Karin

Dr. Jan Berstermann